Palm Desert National Bank Case Study/FT7000

Bank to the future - Palm Desert National Bank prepares for the next generation of self-service banking in the branch.

As growing consumer demand for more self-service financial transactions coincides with affordable technology, financial institutions are expected to begin making big investments in services that allow them to automate more functions within their branches. Palm Desert National Bank (PDNB), based in California, is one such FI.

In 2007, PDNB spearheaded an effort to complement its existing network of terminals with ATMs that offered advanced functions. PDNB, which supports more than 22,000 off premise ATMs with vault-cash services and also operates a smaller network of its own in southern California, wanted to build a platform that would allow it to quickly deploy new financial functions at its ATMs when market demand reaches the tipping point.

PDNB began working with partners to develop new transactions that it could deploy on its ATMs, but it needed to find a machine that its mixed network of ATMs from multiple vendors could be integrated with using emulated communications protocols. A successful test would mean that PDNB would not be locked in to a single ATM hardware, but could integrate various types of new transactions and technology across numerous ATMs simultaneously.++ read more

Alabama Credit Union Case Study/RL5000xp

The widespread ATM network gives Alabama Credit Union a competitive advantage that draws new members.

As the Alabama economy grew in the 1990s with an influx of automobile manufacturers and suppliers, Alabama Credit Union expanded its network of off-premises ATMs to serve its growing membership base. It was one strategy the credit union implemented to focus on member convenience.

The credit union installed Triton ATMs at automobile manufacturers’ and suppliers’ factories through its work with Triton Systems value-added reseller Financial Equipment & Data Corp., also known as FEDCorp.

The credit union also added ATMs in nearby convenience stores and restaurants, as well as at the local university. The widespread ATM network continues to give Alabama Credit Union a competitive advantage that draws in new members, says Steve Swofford, the credit union’s president and chief executive. ++ read more

Middletown Valley Bank, FT7000 Case Study

At all costs the bank wants to avoid putting up an “out of order” sign on its ATMs ... The uptime on the Triton machines has been phenomenal.

-- Chad Tasker, AVP and IT Manager Middletown Valley Bank

In the fall of 2007 Middletown Valley Bank, a locally owned, independent community bank opened its fifth branch featuring its first drive-up ATM, a vital tool in the bank’s competitive arsenal in highly competitive central Maryland.

In selecting the ATM for the branch, Chad Tasker, assistant vice president and IT manager for the bank, called on Wittenbach Business Systems, a Triton reseller and security consultant, to research options..

In analyzing the specifications and pricing, Middletown Valley Bank looked at reliability, ease of servicing, and compatibility with its processing provider. After comparing ATM manufacturers, Tasker settled on the Triton FT7000 for the drive-up installation that Wittenbach supplied, along with service .. ++ read more

A New Idea – Jim Goetz, Security First Bank

“I didn’t choose Triton because I needed a new ATM.
I chose Triton because I needed a new idea.”

-Jim Goetz, Chairman and CEO, Security First Bank

If there’s one thing I’ve learned in almost 40 years of banking, it’s that you can’t afford to wait for the next big thing to find you. In community banking, customer loyalty is an advantage, but people still expect simple, reliable transactions. And if they don’t get it from us, they’ll eventually get it somewhere else. That’s what led us to Triton. ++ read more

Pays For Itself – Jim Goetz, Security First Bank

“I refuse to pay for an ATM that doesn’t pay for itself.”

-Jim Goetz, Chairman and CEO, Security First Bank

As chairman of a successful North Dakota community bank, I don’t take service lightly. Whether it means tailor-made financial solutions, competitive prices or getting to know customers on a first-name basis, nothing builds loyalty like consistently great service. I’ve found the best way to deliver that service is to hire smart, reliable people and let them do their jobs.

The same goes for our ATMs. That’s why we’ve used Triton since the mid-90s. ++ read more

Protect Your Image – Jim Goetz, Security First Bank

“An ATM should do more than protect your money
It should protect your image.”

-Jim Goetz, Chairman and CEO, Security First Bank

I’ve seen a lot of changes in the industry over the years, but few things have helped revolutionize the way community banks do business like the off-premise ATM. It’s much more than a profit center. It’s a way to stay connected with our loyal customers—a vital marketing tool. Triton ATMs give us a simple, affordable way to reach our customers with special offers and promotions. ++ read more

Protect Your Image – Steve Swofford, Alabama Credit Union

“My members expect more for their money.
So why shouldn’t I?”

- Steve Swofford, President/CEO, Alabama Credit Union

A lot has changed in my 30 years in the credit union movement. But one thing remains the same: our members expect us to save them money. So we’re always on the lookout for ways to help us meet that demand. It’s one of the things that led us to Triton ATMs. With Triton, we just get more for our money. ++ read more

Low-Cost Marketing Tool – Steve Swofford, Alabama Credit Union

“For us, Triton is more than a low-cost ATM
It’s a low-cost marketing tool”

- Steve Swofford, President/CEO, Alabama Credit Union

Meeting the financial demands of our 37,000 members is no simple task. But reaching and acquiring new members in an ever-changing market? Now that’s a serious challenge. That’s one reason we consider Triton ATMs so
invaluable. ++ read more

Making Things Easy – Steve Swofford, Alabama Credit Union

“Triton knows making things easy shouldn't be hard”

- Steve Swofford, President/CEO, Alabama Credit Union

With 15 branch locations and dozens of ATMs throughout the communities we serve, we’ve always believed convenience is the key to great service. Triton has always understood this too. The low price makes the decision to deploy them a simple one, and their modular design makes upgrades easier. ++ read more